Shawn Kelshaw is the sole creator behind the thought-analysis and design thinking observations stated below

(303) 269-1421 [email protected] shawnkelshaw.com

Research-Inspired Observations and Themes

Category: Trade-In

❝ [in 2016 there were] approximately 8,472,073 trade-in deals in used car purchases and 7,546,500 trade-in deals in new car purchases, the estimated total number of cars being sold in trade-in deals in the United States is 15,928,573 (8,472,073 + 7,546,500). ❞

Source: L., Shannon. “How many cars are being sold in trade-in deals in the US?” Ask Wonder, December 26, 2017.

WHEN ASKED,

12%

STATED

...trade-in activities were top frustration with purchase process.

~1.92MM people impacted (out of ~16MM)

AROUND

~$1,500

DOLLARS

"...per transaction could be saved by not having physical dealerships."

~$24B in savings

ONLY

10%

STATED

...they completed trade-in valuation activities online.

~1.6MM (out of ~16MM)

ONLY

0:26

SECONDS

...was saved completing trade-in valuation activities online.

Vehicle Passport

New Experience Concept

Buying a car has always been synonymous with trading in a car. Until now. Say goodbye to doing both at the same time. Buy purely. Trade-In re-imagined. If a fully autonomous 18 wheeler can haul product across US highways, your smart car should be able to sell itself (when its time comes).

Current Scenario

Vehicle Purchase (with Trade-In)

Market and user research exposes today's vehicle purchase challenges. Trying to purchase a vehicle online today is often burdened and intertwined with vehicle trade-in valuation distractions. People are often unable to recall many important trade-in valuation data points (like vehicle trim and associated extras) causing them to guess. These burdens make trade-in valuations inaccurate and a frustrating distraction that interrupts the user's primary goal - buying their next vehicle.